The symbol phi (φ) was apparently first used by American mathematician Mark Barr in the 1900s in commemoration of the Greek sculptor Phidias (500 B.C. - 432 B.C.), who made extensive use of the Golden Ratio in his works.


Phi is more than an obscure term found in mathematics and physics. It appears around us in our daily lives, even in our aesthetic views.


The Divine Section has been in use for at least 4.000 years in human art and design. The number can be seen in the architecture of many ancient creations, like the Great Pyramids and the Parthenon. 

The simple division of two lines influenced some of the most memorable works of modern art, such as the paintings of French Post-Impressionist painter Georges Seurat, the popular paintings “Composition in Red, Blue, and Yellow” by Dutch artist Piet Mondrian, the work of Russian painter and founder of the Suprematist movement, Kazimir Malevich, “The Sacrament of the Last Supper” of Surrealist painter Salvador Dali. 


One of the strongest advocates for the application of the Golden Ratio to art and architecture in modern years was the great Swiss-French architect and painter Le Corbusier. 


There is much debate whether or not the famous Apple logo was in fact created with attention paid towards the Golden Ratio, while similar discussions are held in relation to the Google and even Pepsi logos. 

Something deep in the core of all of us regards the Golden Ratio as beautiful, a fact that many artists and architects have employed for thousands of years. The different Golden Ratio examples and the use of this formula, viewed to help create the most pleasing images to the eye, aids numerous artists, architects, designers, and even musicians, towards a perfectly balanced harmony.


WiNK jewellery project is only a modest addition to this list; the collection adheres to the Golden Ratio and is inspired by the eye as a traditional symbol of protection.